Change campaign

Project Description

ESN was contracted to take over the content creation, redevelopment and maintenance of the European Commission’s climate change awareness campaign website aimed at young people between the ages of 12 and 20. Through quizzes, forums, video diaries and other dynamic multimedia approaches, ESN made sure the content, tone and style of the ‘Change’ campaign site attracted the attention of young people and improved their knowledge of this important subject.

Client
Environment Directorate-General, European Commission
Target Audiences
Young people, teenagers, young Europeans
Products
  • Website
  • Video
  • Quiz
  • Banners
Languages
21 European languages
Tasks performed
  • Website redevelopment
  • Website maintenance
  • Editorial
  • Graphic design
  • Translations
  • Video
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The European Commission enlisted the help of ESN to help it redevelop and reinvigorate the ‘Change’ campaign website dedicated to raising awareness among Europe’s young people of the impacts of climate change.

Short hybrid animated-real video films of young people from all over Europe speaking in their own language about the best ways to combat climate change.