The client’s communication objectives

Communicate the key role the European Economic and Social Committee plays in helping prepare accession countries prepare for joining the EU and its continuing role in helping with their integration.

The main challenges

• To give a voice in the video to each Member State representative, capturing each individual’s personality and values.
• To communicate the diversity and unity of the EU.

ESN’s proposed solution

• To used dynamic poses and filming to create a visually exciting video.
• To use short clips of individual representatives to create a personalised account of the benefits and show the diversity.

The process

Two days of shooting was required along with the coordination of 12 EESC representatives (one from each new Member State) to provide a coherent package of clips so each could describe in a short phrase the key benefits of enlargement. The work had to be done quickly so as to deliver the video within one month of the contract signature.

Technical aspects

Voice-over, 2-D animation, original music

Client/audience satisfaction indicators

The client continues to work with ESN. The video was shown on the Commission’s website, EUTube and was promoted on social media.

Link to the video