Tom and Lila N°9 – “Hope for the Kayakos”
Project Description
The creation, design and layout of a small book/brochure targeting children between 5 and 8 years old and discussing environmental issues. This is the 9th edition of the adventure of “Tom and Lila”. This edition focused on deforestation. The brochure was translated into all EU languages (both by the Commission and ESN) and laid out by ESN.
The client’s communication objectives
Increase awareness about environmental issues among both children and parents in the EU.
To distribute the brochure to schools for use in lessons about the environment.
- Client
- Directorate-General for Environment, European Commission
- Target audiences
- Children aged from 5 to 8 years old
- Products
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- Brochures
- Languages
- All EU languages
- Tasks performed
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- Writing of scenario
- Graphic design
- Writing / copy writing
- Translation
- Layout printed version
“A story, from which children — but not only children — can learn and be entertained. The booklets may be downloaded in all official EU languages and therefore also present a great resource for Primary Language teachers.” TES Connect
La Commission Européenne publie régulièrement des ouvrages dont certains sont gratuits (y compris leur livraison). C'est le cas de ce livre pour enfants, très bien fait pour éduquer vos jeunes bambins (ou ceux de vos amis) aux problèmes de la déforestation.
Kleen’up blog
The authors won the « Prix de l’Humour Tendre – 29 ième Festival International du Dessin de presse et d’Humour, St Just-le-Martel (Haute Vienne - France) – 2010 » for this brochure
